At Ito Kampo Pharmaceutical, we sincerely address the valuable opinions and requests we receive from our customers.
We use this information to develop and improve our products.
Here, we introduce examples of products that have been redesigned based on customer feedback.

CASE​01

Short-term style series

Reduce foaming,
Easier to drink!

Before

"I'd like to reduce the amount of foam."

It gets quite foamy after shaking in a shaker. I would be happy if there was a diet shake that didn't foam up. It's hard to drink when foam accumulates at the bottom, and it makes an unpleasant sound when you suck it up with a straw, so I don't like it. I would like the foaming to be reduced.

I've improved it!

From 2024 onwards, the foaming will be gradually increased.
We've improved the formula to suppress it!

After

"It's easy to drink and keeps you full for a long time!"

I bought this series again after a long time. Compared to the previous version, it definitely foams less and is easier to drink. Also, I feel it keeps me full longer than before, so I'm satisfied.

CASE​02

Short-term style: Morning fullness and fruitiness

Can be made with just water
A new product has arrived!

Before

"I want a type that can be made with water."

I wish it could be made with just water instead of milk. It's difficult to make at work. Also, I've heard that milk can affect the absorption of medication, so I hesitate to use it when I need to take medication after a meal.

I've improved it!

In line with our customers' lifestyles,
New product that can be made with water
"A satisfying fruity feeling in the morning"
We developed and sold it!

After

"It tastes great even with water, and keeps you feeling full for longer!"

It tastes good even when mixed with water, and it keeps you feeling full for a long time, which is great!

CASE​03

Diet even if you eat

The effect remains the same,
Cut your drink in half!

Before

"Six pills at once is too many and difficult to swallow."

Six tablets at once is too many and difficult to swallow. They're bulky and hard to take, so I'd like the dosage reduced while maintaining the same effectiveness.

I've improved it!

The effect remains the same.
Daily intake
I cut it in half (from 6 pieces to 3 pieces)!

After

"The quantity has decreased, making it easier to drink!"

The dosage has been reduced to three tablets a day, making it easier to take. I will continue to rely on it.