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2019/11/25 Products Individual Customers Corporate Customers

I can't stand the staple food!A diet supplement that supports a carbohydrate-based diet

Ito Kampo Pharmaceutical Co., Ltd. (Headquarters: Higashi-Osaka City, Osaka Prefecture, President: Tatsuo Ito), which manufactures and sells health foods, pharmaceuticals, and non-pharmaceutical products, has sold 120 million units (* 1). As the first series of hit products [Eat and Diet], a diet supplement [Ito Kampo Diet] that supports a dietary habit of mainly carbohydrates will be released at drug stores nationwide from November 2019, 11 (Monday). I will do it.

* 1: As of October 2019

[Diet even if you eat carbohydrates]
https://www.itohkampo.co.jp/products/sp/tabetemodt/

【Product Features】
This product is a diet support supplement containing 1 mg of Gymnema sylvestre extract (400 mg of total gymnemic acid), 40 mg of navy bean extract, and 50 mg of salasia extract per day.It contains 3mg of "Gimnema" extract that approaches carbohydrates, and supports a healthy diet and a diet based on exercise.Recommended for those who like staple foods such as rice and bread, those who are interested in a carbohydrate-restricted diet, and those who do not want to have strict dietary restrictions.
In addition, it is a tablet type that is easy to take and easy to drink with 1 tablets a day.

[Background of development]
The [Eat Even Diet], which was released in 2014 under the diet needs of not wanting to put up with what you want to eat, has become a hit product with cumulative sales of over 120 million units and has been supported by customers. ..In recent years, the diet market has been expanding year by year (* 2), and public interest is increasing.According to a survey of dieting methods of interest or past experience, "carbohydrate restriction" and "use of supplements" are ranked high. (* 3) We also found that there are a certain number of people who are conscious of refraining from carbohydrates. (Graph * 4) Therefore, we have developed a [Carbohydrate Eating Diet] that focuses on carbohydrates to support those who want to go on a diet but want to eat their favorite carbohydrates.

* 2: Source: Fuji Keizai 2019 Survey (H / B Foods Marketing Handbook 2019 Function-Oriented Food Edition)
* 3: Source: Survey by Rich Media Co., Ltd. (October 2017-10, 28 n = 10 "Questionnaire survey on diet" Survey outline [https://www.rich.co.jp/news_article/20171110/])

* 4: Source: News site survey (December 2018, 12-December 14, 12 Survey summary [https://sirabee.com/2019/05/06/20162067764/]
 

                                                                 * 4 Graph (Survey of 20 men and women in their 60s and 1664s nationwide)
                       
【Product Summary】
Product name: Diet even if you eat carbohydrates
Contents: 30.12g (251mg x 120 tablets)
Suggested retail price: open price
Shape: Tablet
Main ingredients (in 1 tablets (4 g) daily): Gymnema sylvestre extract 1.0 mg (total gymnemic acid 400 mg), navy bean extract 40 mg, salasia extract 50 mg
Release Date: XNUM X Year X NUM X Month X NUM X Day
Dealers: Nationwide drug stores
Product HP:https://www.itohkampo.co.jp/products/sp/tabetemodt/
 

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