"WITH Corona's Drinking, Health and Life" Consumer Survey Report With the increase in drinking opportunities for couples, marital / family relationships are improving !!
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- While the marital relationship improves, is it estranged from colleagues ?!
"I enjoy my time with my husband and wife" "I've become more enthusiastic about drinking, cooking, and snacks" ...
- One in four people have already experienced an online drinking party.
The biggest merit is "drink with friends and acquaintances far away".
Disadvantages are "Drinking for a long time and increasing the amount of liquor" "People can see the room"
- Aware of health even in the drinking scene
★40% of people who drink alcohol at least once a week take supplements that are good for liver health, and the rate of intake has increased slightly during the COVID-19 pandemic. The ingredients and materials that are expected to be beneficial are clams, oysters, liver extract, and turmeric.
- 40% of weight gain is due to stress.
Increased stress due to corona is more apparent in women than in men.
- Approximately 70% of people wish to travel.
[Survey result summary]
| Changes / comparisons between pre-Corona and WITH Corona's current drinking |
1. Changes in drinking frequency
2. Changes in who you drink with at home
Due to the Korona-ka, inviting people to drink less, online drinking parties andThe number of couples drinking is increasingIt seems.
3. Various changes in drinking at home
Maybe because the number of couples drinking is increasingConversations with couples and families are increasing, and more and more people are saying that their marital and family relationships have improved.It seems.
To summarize the main voices ...
◎ Fun and happy time for couples and families
◎ I became more enthusiastic about alcohol, cooking, and snacks.
◎ Enjoying alcohol leisurely
For reference, the downsides are "more garbage," "more drinking," and "fat."
"Changes / episodes due to increased drinking opportunities at home" Free answer to "live voice"
■ Marital relationship
• I have more opportunities to drink with my husband and wife, soI've talked a lot more than before, and as a result I've become better friends than beforeI feel
• If you drink at homeI started to care about things that I don't usually care aboutMy husband and wife are getting along well!
• I started to drink with my husband and wife every dayConversations have increased.
•Couple conversations increase, The couple got along well.
•Slowly as a couple after the children sleepI have more to do.
■ Family relationships
• I work from home and always stay at homeMy dad also works from home and is at home and has a supper for dinner, so be sure to go out with him once in a while.became.
• My daughter has been at home longer and started drinking on Fridays and Saturdays.Have a good time talking about various thingsIt has become.
• Drinking more often in the presence of childrenThe reaction of the children who are laughing at themselves who get drunk and get excited and have fun seems cuteThe number of scenes has increased.
■ Liquor / Cooking / Snacks
• As the need to prepare snacks has increased,Like studying delicious snacksNow, my hobby is making snacks.
• For home-drinking alcohol and snacksDelicate petit luxurydoing.
• Since the store's business hours have been shortened, you can take out instead of eating out.Buy more luxurious ingredients than usual, I started to drink at home.
•A little high-class beer, sake, wineI started to drink.
•Be health conscious and choose functional beer or non-alcoholicThings have increased.
■ Your time
•Enjoying a leisurely drink at homeI came to feel.
• Make your own snacks andHappy to relax and drinkFeel.
•You can drink slowly at willSo I thought it was surprisingly good.I hate cigarettes, so I don't smoke at home.
4. Reasons why I've started drinking more at home
Not only fear of "corona infection" such as fear of corona infection and possible transfer to someoneSome people give positive reasons such as "drinking at home is easier and more relaxing" and "drinking with a couple or family is fun".You can see it.
5. Changes in interpersonal relationships
The aforementioned "improvement of marital relationships by increasing drinking at home" is also reflected in the answers to the questions asked about changes in human relationships.In the company's relationships, the percentage of people who feel "diminished or worse" is high,An increasing number of people say that "family ties" and "couple ties" have deepened.
6. About online drinking parties
As one of the "home drinking", I also asked about "online drinking party" (on drinking) where you can have a drinking party online with people other than your family.
(XNUMX) Experience rate of online drinking party ... The older you get, the less connected you are to the online drinking party ...
Overall, 26.4% experienced “on drinking”, and the younger the person, the higher the experience rate.
② Benefits of online drinking party
As for the merit, "drink with friends and acquaintances far away" was the top 49%, followed by "drink without worrying about time" at 46%.
"You don't have to worry about makeup and costumes" was 21%.
There are no items that are concentrated due to disadvantages, and opinions are dispersed such as "drinking for a long time and increasing the amount of liquor", "difficult to refuse", and "not exciting".
"You don't have to worry about time" (merit) is an antinomy with "drinking" (disadvantage), isn't it?
7. "Real Voices" on Online Drinking Parties
While there are positive opinions such as "you can drink with people you can't meet in the distance" and "you don't have to worry about the last train and time", "preparation is troublesome", "you can see the whole house", "same meal and drink". There is also a negative opinion that "I can't share and exchange opinions."
■ Positive voice
• I think it's nice to be able to see and drink with people who are too far away to meet.Also, I think it's good that each person can prepare their favorite snacks and eat and drink.
• You don't have to worry about your clothes, so it will be fun.
• I think you don't have to worry about the last train or your return trip.
• No mistakes due to alcohol.
• Easily enjoy with friends and acquaintances.
■ Negative voice
• It's awkward to have a family.Because it will be online more than my family.
• I can't exchange taste opinions on the same food and drink on the spot, and I feel somehow misaligned.
• You can judge your personality by looking inside the house.
• Adjusting the time and schedule, contacting the participants, etc. is troublesome.
I don't want to have a small child.
8. Intention to participate in future online drinking parties
The overall participation intention rate is about 25%, but compared to the participation intention of experienced people is about 66%, it is as low as 10% for inexperienced people, and it seems that there are many "do not hate" rather than "do not hate". is.
9. What are some snacks and appetizers you'd like to enjoy with drinks at home or at an online drinking party?
To put it briefly,"House only" was mainly "cooking" that can be easily made, and "online drinking" was mainly "processed food" that can be eaten as it is without cooking.
10. Changes in drinking out
Drinking opportunities outside of home were "increased" 2.8%, "unchanged" 25.7%, and "decreased" 71.5%.but·····
■ By scene
Regardless of public or private, about 80% of people say that the number of "drinking parties" that can be a large number is decreasing.
"Gokon," "alone," and "dating with a lover" had relatively few "decreased".
■ As if to link to the situation by scene, the number of places that many people often go to, such as "Karaoke shops," "Beer halls," and "Izakaya," has increased.
Although the population parameter is small, it was found that the number of people who said that "club cabaret club", which was regarded as "restaurant with entertainment", was "decreased" was slightly smaller than others.
11. Changes in alcohol consumption countermeasures that consider the "physical and health aspects" of drinking.
The top three items that have increased include a decrease in drinking out.Health awareness is increasing due to increased drinking at homeYou can see that.It can be seen that they are devising "how to eat and drink" such as not taking too much calories when drinking and considering nutritional balance.In addition, "utilization of supplements that are useful for liver health" also increased, although "increased" was only 1 point from "decreased".
12. Changes related to health
More than 30% of people answered that they are more careful about their health condition, life time / rhythm, and immunity.
① Weight / body shape
As for weight and body shape, as people talk about "corona fatness", more than 30% of people actually feel "fat".
In particular, it seems that nearly 50% of women, excluding those in their 40s, feel it.However, some women, especially women in their twenties, say that they are "thin and thin."
With 53% of respondents reporting increased stress, a comparison of stress and weight reveals that those experiencing increased stress are slightly more likely to have gained weight (become fatter).
Forty percent of people with increased stress say they are “fat”.
② Stress41.2% of the respondents said that they were "more stressed" than before Corona, but by gender, 46.4% were "female" and 36% were "male".Women were more stressed by 10 points or moreIt seems that there are many people who say that.
By age group of women, the result was that stress increased in the 20s, 30s, and 40s.Even if you are married by genderMarried women have 10 points more.
| Changes in "consciousness, behavior" in WITH Corona |
13. Things that make me anxious about living with COVID-19
It is clear that not only one's own health but also one's family's health is considered above all else.
14. Changes in physical and health concerns due to alcohol consumption.
It seems that they are worried that they are easily linked to obesity and metabolic syndrome, such as "overeating, excessive calorie, salt, and sugar intake," probably because of lack of exercise and an increase in delicious home cooking. You can also see that the word "corona fatness" is born.
5. Changes in work
Increasing numbers are "work that I do not meet" such as "online meetings" and "webinars", and "business trips, parties and events", etc.
It seems that the number of "work to meet" is decreasing.
25% of people report that the amount of work itself has decreased, or that their working hours have decreased.
Furthermore, this survey revealed that approximately 35% of respondents were working remotely.
6. Changes in private activities and behaviors
What has been increasing since before Corona is "cooking at home," "take-out of food," "TV games," "online shopping," etc., which are said to be behaviors at stay homes and consumption of nests.
In this survey as well, it was confirmed that the already revealed "travel", "eating out", "outdoor activities", etc. have decreased significantly.
7. Excerpt from a free-response question: "Things I want to do once the coronavirus pandemic is over"
When I summarized the free answers in a big way, I found that nearly 7% of the people wanted to travel.
• I want to go on a trip to a restaurant, karaoke shop, resort area, etc. and remove the squirrel. (Male in his 20s, married)
• If the annual event is alive and well, I would love to attend and meet my friends in person. (Male in his 20s, unmarried)
• I want to travel out of the country or abroad. (Male in his 30s, unmarried)
• I want to drink with colleagues, friends and acquaintances at work at an izakaya.I want to go on a hot spring trip. (Male in his 30s, married)
• I travel abroad twice a year, so I would like to have a straw cocktail at Waikiki Beach in Hawaii with a blue Hawaiian pine stab while looking out at the ocean.So I want to sit on the beach listening to the ebb and flow of the waves until the sunset. (Male in 2s, unmarried)
• I want to get my child on the train.Especially the Shinkansen.I want to take my child to a hot spring trip or a winter trip.I want my child to study socially at a restaurant.I want to be able to play with the playset in the park.Especially swings.I want to go to the aquarium with my family. (Male in 40s, married)
• Visits, trips, real drinking parties. (Male in his 50s, married)
• I want to pop out at a restaurant with entertainment. (Male in his 60s, married)
• I have less time to meet and go out, so I would like to travel abroad with my friends and enjoy a lot of shopping. (Women in their 20s, unmarried)
• I want to play as much as I can without wearing a mask when traveling abroad or in the wilderness. (Woman in her 20s, married)
• Go to see your boyfriend at a long distance internationally. (Women in their 30s, unmarried)
• I want to eat out, go to a cafe, enjoy shopping, and be free.I want to travel a lot. (Woman in her 30s, married)
• I want to go on a trip when I go home to see my parents. (Women in their 40s, unmarried)
• I want to go out freely without wearing a mask. (Women in their 50s, unmarried)
• I want to eat at a restaurant without hesitation.want to go on a trip.I want to go live.I want to meet my friends.I want to go to my mother-in-law who lives in another prefecture. (Women in their 50s, married)
• Resuming overseas travel with my daughter, which was an annual event. (Woman in her 60s, married)
• I want to go on a trip, eat out, meet friends often, shop slowly, go to a super hot spring, and walk freely without a mask. (Woman in her 60s, married)
• I want to meet my grandchildren and eat delicious food or buy something I like. (Woman in her 60s, married)
| [Reference information: Drinking conditions before Corona] |
1. Frequency of alcohol consumption (How often did you drink alcohol in 2019?)
Approximately 61% of people drink alcohol regularly. This figure is about 68% for men and 54% for women.
Excluding women in their 30s, the rate of alcohol consumption tends to increase with age.
1. Amount of alcohol consumed per occasion (for those who drink at least once a week in 2019)
The amount of alcohol consumed at one time is about 1 or 500 cups in terms of beer mug (1 ml).Men in their 2s have the most alcohol.
It is said that young people no longer drink alcohol, but in this surveyTwenties also drink more than other age groupsI found out.
* Based on 500 ml of beer mug
・ 1 go of sake ⇒ 1 cup
・ Whiskey brandy (w) 1 cup 60ml ⇒ 1 cup
・ Shochu 25 degrees 1 go 180ml ⇒ 1.5 cups
・ Beer / Happoshu 1 can 350ml ⇒ 0.7 cups
・ 1 glass of wine 120ml ⇒ 0.5 glass
・ 1 can of chu-hi 350ml ⇒ 1 cup
3. The alcohol you usually drink, your favorite alcohol
Beer is what most people drink, and most people give it as their favorite liquor.
Other than beer (including low-malt beer and third beer), shochu / chu-hi and wine are ranked high.
| [Survey outline / Use / reprint of survey contents] |
[Survey outline]
■ Purpose of the survey Understanding the actual conditions of alcohol consumption, health, and lifestyle changes of consumers in WITH Corona will be used as basic data for future marketing activities.
■Survey subjects: 1000 men and women aged 20-60 who drink alcohol at least once a week / evenly distributed by gender and age group.
■ Survey method Web quantitative survey
■Survey period: August 27th to August 31st, 2020
[Question items in the actual survey]
1. Frequency of drinking
2. Amount of alcohol consumed per occasion
3. What kind of alcohol do you usually drink, and what is your favorite alcohol?
4. Current increase or decrease in drinking opportunities with COVID-19
5. Increase or decrease in drinking occasions outside of home
6. Increase or decrease in alcohol consumption when drinking outside of home.
7. Places to go drinking
8. Increase or decrease depending on who you drink with at home
9. Things that have increased and decreased regarding drinking at home
10. Reasons for increased drinking at home
11. An anecdote about drinking more at home (FA)
12. Increase or decrease by type of alcohol-related countermeasures implemented
13. Concerns about the "physical and health aspects" of drinking alcohol
14. Do you consider yourself a heavy drinker?
15. Mistakes and regrets caused by drinking too much.
16. When did you start having online drinking parties?
17. Number of online drinking parties held or attended this year
18. Advantages and disadvantages of online drinking parties
19. Appetizers and snacks to enjoy at home or during online drinking parties.
20. Impressions and image of online drinking parties (FA)
21. Intention to participate in online drinking parties in the future
22. Would you still like to participate in online drinking parties after the COVID-19 pandemic subsides?
23. "Human Relationships" Before and After the Pandemic
24. Increase or decrease in stress
25. Changes in "health" before and after the COVID-19 pandemic
26. Changes in "work" before and after the COVID-19 pandemic
27. Increase or decrease in how easily alcohol remains in the body.
28. Changes in weight and body shape
29. Things to be concerned about in the post-COVID era
30. Changes in working styles
31. Increase or decrease in work-related matters
32. Increase or decrease in various outdoor activities
33. Increase or decrease in "private" activities and behaviors
34. Things I want to do after the coronavirus pandemic ends (FA)
35. Awareness of foods, ingredients, and components considered to be good for health.
Click here to download detailed data >>Drinking and Liver Care Survey_Aggregated Data_BD1.xlsx
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