[New release] For the health of the whole family!Vinegar drink "Vinegar Smile" series-Three kinds of deliciousness that can be enjoyed by the whole family, diluted type that you can drink freely- * Apple vinegar drink * Lactic acid bacteria black vinegar drink * Plant enzyme black vinegar drink
Ito Hanpo Pharmaceutical Co., Ltd. (Headquarters: Higashi-Osaka City, Osaka Prefecture, President: Tatsuo Ito), which manufactures and sells health foods, pharmaceuticals, and non-pharmaceutical products, is a drink that even people who are not good at vinegar can drink. [Vinegar Smile Series] "Apple Vinegar Beverage", "Lactic Acid Bacteria Black Vinegar Beverage", and "Plant Enzyme Black Vinegar Beverage" will be released on March 3, 2021. increase.
【Product introduction】
1. Development background
I know that vinegar and vinegar drinks are good for you, but many people hesitate because of their sour characteristics.Especially, it seems that those who have children tend to do so. *
There are many vinegar drinks on the market, but I would like more people to aim for health with "vinegar drinks".Therefore, Ito Kanpo Pharmaceutical aimed to develop a vinegar drink with the concept of "people who are not good at sourness can enjoy drinking while keeping the nutritional and health value of vinegar."
The new product, Binepple Smile, is a "reasonable price that you can drink every day with reduced sourness and the taste you like."
* In-house survey
Survey date: September 2019
Survey target: 20 married women in their 50s and 800s
Survey method: Internet survey
2. Product description
・ Suppressed sour taste that even people who are not good at vinegar can drink
・ Diluted type that can be drunk in various ways
・ Three types that can be selected according to purpose and taste
① Binepple Smile Apple Cider Vinegar Beverage
A perfect balance of "apple juice" and "honey" in domestic apple cider vinegar.
Pursuing the classic deliciousness, it has a refreshing and mellow taste.
② Vinegar Smile Lactic Acid Bacteria Black Vinegar Beverage
Contains 10 billion lactic acid bacteria (per 50 mL).
You can enjoy the yogurt taste with its refreshing acidity.
③ Binepple Smile Plant Enzyme Black Vinegar Beverage
Contains fermented plant extract using 17 kinds of fruits and vegetables and 3 kinds of fruit juice concentrate.
It tastes like freshly picked fruit.
[Recommended arrangement]
Just mix with carbonated water, milk, wine, beer, etc.!Arrange infinite!
Please enjoy your favorite taste according to your purpose and mood.
【Product Summary】
Name: Soft drink
Contents: 900mL
Suggested retail price: open price
Shape: Liquid
Release date: February 2021, 3 (Monday)
Dealers: Nationwide drug stores
Product HP:
Binepple Smile Apple Cider Vinegar Beverage:https://www.itohkampo.co.jp/products/101140084.html
Vinegar Smile Lactic Acid Bacteria Black Vinegar Beverage:https://www.itohkampo.co.jp/products/101140086.html
Binepple Smile Plant Enzyme Black Vinegar Beverage:https://www.itohkampo.co.jp/products/101140085.html