Event Report: FC Osaka's home game title match "Ito Kampo Pharmaceutical Co., Ltd. Presents Special Match" held!
Ito Kanpo Pharmaceutical Co., Ltd. held a title match, "Ito Kanpo Pharmaceutical Co., Ltd. Presents Special Match," at a home game of FC Osaka, a soccer team with which it has a top partnership, on Saturday, July 2024, 7.
Ito Kanpo Pharmaceutical Co., Ltd. will work with FC Osaka to further develop its local city of Higashiosaka and, through the appeal and potential of soccer, convey the importance of healthy daily living and contribute to extending healthy life expectancy.
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Event overview
◆Name: 2024 Meiji Yasuda J3 League Round 23 Ito Kampo Pharmaceutical Co., Ltd. Presents Special Match FC Osaka vs Kamatamare Sanuki
◆Date and time: Saturday, July 7th, kickoff at 27:18
◆ Location: Hanazono Rugby Stadium, Ground 1, Higashiosaka City
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Visitor gifts
We gave away product samples to 1,000 visitors on a first-come, first-served basis.
We also gave away a children's health food product, "Kids Hug Bone Strong Senobiro Chewable," to the first customers.
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X Campaign Title Match Invitation
Ito Kampo Pharmaceutical official X account (@itohkampo) campaign was carried out.
The winners were invited to a VIP seat and given a surprise gift of our company-related products.
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・Kuromaru-kun eco bag
・Assorted Ito Kampo Pharmaceutical products set
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Food drive activity
The event was held at an outside booth, next to the general reception desk.
Thanks to you, we were able to collect a lot of food! Thank you for your cooperation.
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Student MC
The MC experience took place as part of the "FC Osaka Summer Festival - Culture Festival at the Stadium," an event where high school students liven up the games.
Usually, the company president gives a company introduction before the match, but this time, two high school students did the promotion!
The introduction was in a conversational style, creating a fun and unusual PR experience.
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Escort Person
Our products are targeted at a wide range of ages. Considering our company philosophy, wouldn't it be okay for escorts to be of various ages? So we decided to open up a call for "Escort Kids" to be called "Escort Persons (no upper age limit)."
The escorts entered the venue with a variety of looks on their faces, including nervous, smiling, and embarrassed.
[Overview of Ito Kampo Pharmaceutical Co., Ltd.]
Address: 577-0012-2 Nagata Higashi, Higashiosaka City, Osaka Prefecture, 4-1
Representative: President and CEO Tatsuo Ito
corporate site:https://www.itohkampo.co.jp/