Ito's food with functional claims

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What is a food with functional claims?

Until now, foods that can be labeled with functionality have been limited to foods for specified health use (Tokuho) that have been individually approved by the government and foods with nutritional function that comply with national standards.
Therefore, in April 27, a new "food with functional claims" system was launched so that consumers can obtain and select the correct information for such products by increasing the choices of products that clearly display functionality. rice field.

It is the responsibility of the business operator to display the functionality based on scientific evidence, and the information on the basis of safety and functionality is notified to the Commissioner of the Consumer Affairs Agency before sale.

Product line-up

  • Foods with functional claims
  • Those who want to pursue a diet
  • diet

Contains ellagic acid.
Foods with functional claims for obese people, focusing on "my concern"

Weight shape

Foods with functional claims

  • Ellagic acid

It is a food with functional claims for obese people, focusing on "my concern".The functional ingredient ellagic acid supports the "reduction of body weight, waist circumference, body fat, visceral fat, and triglyceride in the blood" and helps to improve the high BMI value!

  • Food with functional claims (ellagic acid)
  • 45 grains ・ ・ ・ Open price
  • Foods with functional claims
  • Those who are concerned about lifestyle
  • Health foods / supplements

Focus on sleep and blood flow.
Foods with functional claims of GABA and monoglucosyl hesperidin

Ripe and Night Plus Warm

Foods with functional claims

  • GABA, monoglucosyl hesperidin

It is a double functional food that focuses on sleep and blood flow.For those who are feeling temporary fatigue or stress, "GABA" which improves the quality of sleep and "Monoglucosyl hesperidin" which improves blood flow when the temperature or room temperature is low and supports the maintenance of body temperature. It is a supplement containing.

  • Food with functional claims (GABA, monoglucosyl hesperidin)
  • 60 grains ・ ・ ・ Open price
  • Those who are concerned about lifestyle

Supports middle-aged and older memory maintenance,
Bacopa combination supplement

Al support

Foods with functional claims

  • Bacopa saponin

A supplement containing the new material "bacopasaponin" that has the function of maintaining memory, which is a part of cognitive function.Supports the maintenance of memory for middle-aged and older people.It is a product that I would like people who are interested to try.Let's get started with Al Support!

  • Food with functional claims (bacopasaponin)
  • 60 grains ・ ・ ・ Open price
  • Those who are concerned about lifestyle
  • Those who want to pursue a diet
  • diet

Derived from black ginger that reduces belly fat
Food with functional claims containing polymethoxyflavone

Nice down

Ingredients involved in functionality

  • Black ginger-derived polymethoxyflavone

Focusing on abdominal fat (visceral fat / subcutaneous fat), a food with a functional claim containing polymethoxyflavone derived from black ginger, which has been reported to have a function of reducing abdominal fat.Recommended for those who are overweight or have a high BMI (BMI 24 or more and less than 30).

  • Food with functional claims (polymethoxyflavone derived from black ginger)
  • 60 grains ・ ・ ・ Open price
  • Clear every day
  • blueberry
  • Eye care

Maintain focus adjustment
Food with functional claims containing bilberry-derived anthocyanins

Visual life blueberries

Ingredients involved in functionality

  • Blueberry-derived anthocyanins

Contains bilberry-derived anthocyanins, which have been reported to have the function of relieving eye fatigue caused by smartphones and personal computers by maintaining the ability to adjust focus.Recommended for those who use smartphones and personal computers. One tablet per day is OK.

  • Food with functional claims (blueberry-derived anthocyanins)
  • 30 grains ・ ・ ・ 2,900 yen
  • Foods with functional claims
  • Those who are concerned about lifestyle
  • Those who want to be youthful
  • Fish oil (DHA / EPA)
  • Health foods / supplements

Supports memory (DHA),
Foods with functional claims that reduce triglycerides (DHA / EPA).

DHA1000s

Ingredients involved in functionality

  • DHA / EPA

Contains DHA, which is reported to support the memory of information such as numbers, words, figures, and situations, and DHA and EPA, which are highly unsaturated fatty acids that are reported to have the function of reducing triglycerides.Recommended for healthy middle-aged and elderly people who are concerned about cognitive function and those who are concerned about triglycerides.Easy-to-drink soft capsule.

  • Food with functional claims (DHA / EPA)
  • 120 grains ・ ・ ・ 5,700 yen
  • Foods with functional claims
  • Those who are concerned about lifestyle
  • Health foods / supplements

Supporting a refreshing and refreshing awakening.
A food with a functional claim containing L-theanine.

Ripe and night 20 days worth

Ingredients involved in functionality

  • L-Theanine

Contains L-theanine, which has been reported to have the function of reducing the feeling of fatigue when waking up in the morning and the feeling of mental stress caused by transient work.Recommended for those who are concerned about the quality of sleep and those who are concerned about mental stress.A tablet with a slight relaxing herbal scent. * Food with functional claims (L-theanine)

  • Food with functional claims (DHA / EPA)
  • 80 grains ・ ・ ・ 2,600 yen
  • Foods with functional claims
  • Those who are worried about lack of vegetables
  • Refreshing every day
  • Green juice
  • Diet food
  • Health foods / supplements

Approach fat, sugar and bowel movements
A food with functional claims containing indigestible dextrin.

Metapro Aojiru

Ingredients involved in functionality

  • Indigestible dextrin (dietary fiber)

A food with functional claims containing indigestible dextrin (1 mg per day), which has been reported to have the functions of "suppressing fat absorption," "suppressing sugar absorption," and "conditioning the stomach." It contains 5000 kinds of green juice ingredients to support healthy body building from eating habits.You can mix it with water, milk, yogurt, soup, etc.

  • 30 bags ・ ・ ・ 3,000 yen
  • Foods with functional claims
  • Those who want to be youthful
  • vitamin
  • mineral

Reduces fatigue after exercise and in daily life

Citric Acid 5000 Super Charge

Ingredients involved in functionality

  • citric acid

A powdered drink containing 5000 mg (per day) of citric acid, a functional ingredient that has been reported to reduce fatigue after exercise and in daily life.In addition, it contains B vitamins and amino acids to support a lively life.A stick packaging type that is easy to use for PET bottles just by mixing it with 1 mL of water.Delicious lemon flavor.

  • 180g (15g x 12 packets) ・ ・ ・ Open price