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A delicious and easy-to-continue vitamin C supplement with a focus on taste and packaging.

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Vitamin C1200

Enjoy delicious vitamin C without water!
Resupply available
Granule stick

One bag contains the equivalent of approximately 60 lemons.*Contains Vitamin C. For daily beauty and health. Delicious lemon flavor that can be eaten as is without water. Convenient granular stick type.
*One lemon weighs 120g.

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We strived for a balance of acidity, rich sweetness, and light sweetness.

At Ito Kampo Pharmaceutical, in order to deliver "Vitamin C that can be easily taken anywhere,"Then we launched "Vitamin C1000." The granular stick type, which can be eaten as is and is easy to continue taking every day, has been well-received for many years.The product we're introducing today, "Vitamin C1200," is a revamped version with an increased amount of Vitamin C.

It was the taste that became a major issue in the renewal.Simply "increasing the amount of vitamin C by 200 mg" will make the sour taste so strong that it will not be a taste that can be continued every day.Therefore, with "deliciousness" as the key concept, we repeated trial production many times.Sweetness is necessary to suppress the sourness, but there are various sweetnesses such as "sweet and heavy sweetness that lingers behind" and "clean and light sweetness".We should not be biased toward sourness, heavy sweetness, or light sweetness, so we pursued an exquisite balance with the cooperation of the Planning and Development Department as well as the in-house monitor.

Users also evaluated "it can be eaten deliciously without water".

after that,We also revamped the packaging design. With so many vitamin C-related products on the market, the key was how to effectively communicate the appeal of "Vitamin C1200." Therefore, we collaborated with users of vitamin C supplements to survey their opinions on packaging design proposals, focusing on factors such as "attractiveness," "likability," and "important points when purchasing." As a result, we made significant changes not only to the design but also to the tagline.

The initial slogan on the packaging, "Vitamin C equivalent to 60 lemons," was poorly received by users. We discovered that the point that it could be easily consumed without water was much more highly valued. Vitamin C is quickly excreted from the body, so it's important to take it continuously. That's why Ito Kanpo Pharmaceutical has been committed to "granular sticks that can be eaten deliciously without water" since the days of "Vitamin C1000," and we were very pleased to find that our users also highly appreciated this point.

Thanks to your support, "Vitamin C1200" has been a top-selling product at Ito Kanpo Pharmaceutical since its launch. Repeat purchase intentions are also high, with 95.7% of customers indicating they intend to purchase it again (will purchase or will likely purchase it) according to a customer survey.

The fact that it comes in granular stick form, making it easy to carry and consume anytime, anywhere without water, is certainly appreciated. Furthermore, the ease with which customers can customize it by mixing it with juice or water may also be a reason for its popularity. We are filled with gratitude. Going forward, we will continue to work on developing products that can be enjoyed for as long as possible.

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