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We are particular about quality and packaging.
A popular product with low-carbohydrate recipes.

Story 12

Oobako diet

100% plantain.
It swells to several tens of times its original size when it absorbs moisture.
It is plant-based dietary fiber.

It is a crushed seed skin of plantain (Plantago, Obata / Psyllium) and is rich in dietary fiber.It has excellent water retention and swelling properties, and it can help you on a diet by taking a lot of water by taking advantage of the property that it swells and becomes gelatinous when it contains water.

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As a traditional Chinese medicine shop, we are very particular about our selection of ingredients.

At the time, "Psyllium Diet" was launched as a pioneer of the psyllium boom. This ingredient, made from the crushed husks of Plantago ovata seeds, has the property of swelling when water is added. Because it has a chewy texture, incorporating it into your regular meals makes it easier to feel full and helps regulate your food intake. In addition to being sugar-free and low in calories, and being 90% dietary fiber, it has remained popular among young women for many years.

Because this product is made from 100% raw materials, we were very particular about our selection of ingredients. Leveraging our background as a "traditional Chinese medicine shop," we are able to procure high-quality raw materials at low cost through our unique channels. In accordance with the voluntary inspection guidelines set by the government, we conduct random inspections of each manufacturing lot. Through thorough quality control, we are committed to delivering safe and secure products to our customers.

Supported by repeat customers, its popularity exploded through word of mouth.

Since its launch, we have continuously worked on redesigns and improvements to the labeling. For example, the initial packaging was a plastic bottle, but in response to the growing environmental awareness throughout society, we changed it to a resealable bag that reduces waste. We also use customer feedback revealed in customer satisfaction surveys to help with product redesigns. We have made improvements to make the product more appealing to everyone, such as prominently displaying calorie information on the packaging and changing photos based on how customers enjoy the product, such as mixing it with coffee or juice.

We had many repeat customers, and our sales were steadily increasing, butSales skyrocketed. When fitness instructors, YouTubers, and other influencers introduced "diet recipes using psyllium husk instead of wheat flour," word of mouth spread rapidly. The fact that the entire society was forced to stay home at the time may have also contributed to the increased attention on diets using training and low-carb cooking.

Thanks to your support, it has been on the market for over 30 years and has become one of Ito Kanpo's longest-running products, loved by many. Currently, we also offer a smaller 160g size of "Psyllium Fiber," making it even easier to choose according to your lifestyle and needs.

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